Guest blogging has gotten both fashion and a working SEO strategy among bloggers and almost every blogger writes on other blogs to create his strong online presence, but a very bloggers know that Google isn’t appreciating guest blogging at all. If you are over-doing this, then you need to beware that a mighty penalty from Google may hit blogs and websites which have build backlinks by guest blogging only.
A month back, Google’s John Mueller said in a video message that “It is best you nofollow links in stories you write“. Here, “stories” are actually guest posts which you write on other blogs for building backlinks. For Google, it is okay that you write guest posts for building your recognition, but rank boost via dofollow links from within your written posts is unacceptable. You may ask, why Google isn’t encouraging guest writing? Here are the reasons.
When you build links via guest posts by your own, this isn’t ethical at all according to Google. Google aims to rank valuable content only and the valuable content should be linked naturally by others, not by writer himself. This condition fails over guest blogging and when you solely depend on guest blogging for ranking your content in SERPs, then you may be committing a big mistake!
Google is the king of Internet world and it decides the fate of blogs and websites. When it ranks your content high, it takes your blog or website to the heights of success over night and when it becomes unkind, it can ruin your entire business. You need targeted traffic for your content and Google is the one and only free gigantic source which can send you a lot of targeted visitors.
You must be knowing that Google periodically targets low quality content and unethical attempts through different algorithm updates and guest blogging may be targeted in near future, so guest blogging as an SEO strategy should be continued or not, it is a big question among blogosphere.
As for as my blog concerns, I have written just 4 guest posts and I failed to write for others due to lack of time. Still I’m happy that my content is linked naturally by others and it is ranking good.
Now what is your opinion about this? Will you continue doing guest blogging or will stop it? And what about the links which you are going to get from your guest posts? Will you afford to get nofollow links for your hard effort? But as Google has said to nofollow the links in guest posts, it is better if you follow what the Internet king is saying. Don’t forget to share your ideas in comments.